Articles
Ghostwriting: myths and realities – part 2

Ghostwriting: myths and realities – part 2

In part two of his two-part article Adam Jacobs continues exploring the myths surrounding ghostwriting. One common myth about ghostwriting is that it’s very common. You have probably seen the widely quoted statistic is that at least 50% of articles in the medical...

Articles
Patient perspectives: Manny Hernandez

Patient perspectives: Manny Hernandez

The latest in our patient perspectives come from vocal diabetes e-patient, Manny Hernandez. Manny Hernandez, diabetes patient and vocal e-patient spoke , with us as part of our patient perspective series. Manny is president of the …

Articles
Pharma gets social: Novo Nordisk Cornerstones4care - traditional direct to patient advertising, or engaging digital resource?

Pharma gets social: Novo Nordisk Cornerstones4care - traditi...

This month in Daniel Ghinn’s review of social media activity in pharma he discusses Novo Nordisk’s Cornerstones4care. For adults with diabetes in the US, the Internet abounds with resources to support them in living with the disease, ranging from social networks …

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