Articles
Tunnah’s musings: pharma deals with the January pipeline blues

Tunnah’s musings: pharma deals with the January pipeline blu...

As 2012 gets under way it looks like big pharma has an appetite for spending money, but is buying up all the biotechs really going to deliver the innovation the industry needs? Whilst most of us are tightening our belts after another festive season, it seems like big pharma is in the mood for even more shopping in January…

Articles
Physician perspectives: Mike Sevilla

Physician perspectives: Mike Sevilla

Kicking off our new physician series, family physician Mike Sevilla who acts as a social media ambassador to the Family Medicine Physician community shares his thoughts on how beneficial social media is to him and how other physicians can become engaged. Mike Sevilla, a family physician, was formerly known as doctor anonymous and currently blogs at the site ‘Family medicine rocks’. Through his blogs...

Articles
Pharma vs. physician: how data can relieve the headache (part 1)

Pharma vs. physician: how data can relieve the headache (par...

In part one of a two-part article Kabir Shahani teaches how the right data can be used to gain a better insight into your target audience and achieve a competitive advantage. As a founder of a healthcare software company, I hear leaders across the healthcare industry – from creative services companies to pharma executives…

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