Articles
In-market access, optimising the brand value proposition

In-market access, optimising the brand value proposition

Cassandra Rix shares her thoughts on brand values and how to implement successful communication between brands and stakeholders. The cost-constrained healthcare environment continues to demand that Pharma demonstrates convincing incremental...

Articles
Pharma and patient communities interacting

Pharma and patient communities interacting

Jeanne Barnett offers top tips on how pharma can better interact with patient communities. As a patient advocate and the owner of an active social health community: cysticfibrosis.com, I liken patient health communities to...

Articles
Market access - what now?

Market access - what now?

Continuing our market access theme, Iain Claxton investigates successful market access. Market Access has become the buzz-word within the Healthcare industry. There is no shortage of scholarly articles, publications and...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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Oncology

Patients

R&D