Views & Analysis | Perspectives on pharma industry issues

Digital

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Sponsored

The hardest part of becoming an AI-first company: It’s not t...

Axtria president and CEO Jaswinder Chadha on the culture and governance decisions behind his company’s AI transformation.

R&D

A certificate of analysis should be evidence, not a sales do...

Regulators weighing peptide bulk substances can ask whether today's documentation rules fit the risks of this supply chain.

R&D

From phase 1 to phase 3: Scaling radiopharmaceutical trials

Success in radiopharmaceutical development depends on creating and maintaining an integrated, scalable system.

Patients

pharmaphorum podcast Episode 285, Donna Cryer, CryerHealth, LLC

Patients not just at the table, but creating their own: In c...

Donna Cryer, founding partner and Chief Patient Officer of CryerHealth, LLC discusses why is patient inclusion is not the same as patient leadership.

R&D

Gravity is an experimental variable pharma has rarely been a...

Microgravity should not be a destination for pharmaceutical R&D, but another experimental environment.

Articles

Social pharma faces: Faisal Ahmed

We speak to digital and social media expert, Faisal Ahmed, about how the pharma industry can embrace social media and the future of digital marketing. Over the course of our social pharma faces series we have spoken with many people at the forefront of innovation...

Articles

Tunnah’s musings: bandwagons and soapboxes

In his latest musings, Paul Tunnah explains why he believes social media has a critical role to play in B2B pharma connections that help drive healthcare innovation. Last month I wrote about how we are all faced with many distractions in today’s connected world, especially from social media, which can easily distance us from…

Articles

Four tips for successful patient pharmacy forms

Christine Kane identifies ways in which we can improve patient pharmacy forms to make life easier for all. Forms are a part of pharmacy life. There are forms that need to be filled out by doctors, by pharmacists, and by patients. Correctly filled...

Sales & Marketing

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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Sales & Marketing

Benefits of marketing with AI tools, upward trajectory graph

Ending rational disengagement: Bridging the strategy-reality...

Organisations must secure strategic buy-in, embed platforms in existing workflows, and provide reps with actionable physician-ready hypotheses.

Digital

Sponsored

The hardest part of becoming an AI-first company: It’s not t...

Axtria president and CEO Jaswinder Chadha on the culture and governance decisions behind his company’s AI transformation.

Digital

Sponsored

Antiviral development in the age of AI: From pre-IND to earl...

hVIVO experts discuss how advancements in AI and machine learning are pushing industry beyond the bounds of a traditional "one virus, one drug" model.