Articles
The future of healthcare: a German payer's perspective

The future of healthcare: a German payer's perspective

We hear from German payer Cornelius Erbe on how best to demonstrate value to payers and what the future of German healthcare looks like. With the emergence of payers there has been a shift in the customer landscape within the pharmaceutical industry. Coupled with this...

Articles
Pharma gets social: new possibilities and handling open dialogue

Pharma gets social: new possibilities and handling open dial...

Daniel Ghinn discusses the winners of this year’s Healthcare Engagement Strategy Awards in his latest ‘Pharma gets social’ article. The Healthcare Engagement Strategy Awards, now in their third year, celebrate innovation in healthcare engagement that really makes a...

Articles
Tunnah’s musings: pharma meets biotech - a match made in heaven?

Tunnah’s musings: pharma meets biotech - a match made in hea...

In this week’s musings, Paul Tunnah continues his look at the relationship between pharma and biotech, topically asking if they represent the ideal Valentine’s Day partners. Every now and then we all need to let our hair down and it just so happened that the publication date for this piece fell today, February 14th …

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