Articles
Effective discount tactics drive increased adherence and brand loyalty among patients and providers

Effective discount tactics drive increased adherence and bra...

Kelly Renfro explores how we can increase patient adherence in addition to brand loyalty with treatment discount tactics. Even before some of the recent high profile patent expirations, the rate of generic drug use has continued to rise. In fact, recent reports...

Articles
Editor’s voice: April

Editor’s voice: April

New Assistant Editor, Hannah Blake, provides this month’s update on content highlights, new developments and what to watch out for in May. You’re probably wondering what I’ve done with pharmaphorum’s Managing Editor, Rebecca Aris...

Articles
iPad or detail-Pad – are pharmaceuticals using the real tech-Pad?

iPad or detail-Pad – are pharmaceuticals using the real tech...

Harshit Jain shares his views on the influence of new technology in the pharma industry, specifically looking at iPads and detail pads, and their benefits to healthcare. A December 2010 Wall Street Journal article stated Abbott Laboratories, Medtronic Inc., and Boston Scientific Corp. were among those in our industry...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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Oncology

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