Articles
Getting to the heart of the non-adherence epidemic

Getting to the heart of the non-adherence epidemic

Kate Reid addresses reasons for non-adherence and approaches to tackling this epidemic. In these austere times when the NHS is charged with delivering efficiency challenges of £120 bn, tackling non-adherence to...

Articles
Prejudice and Pride

Prejudice and Pride

In an animated story, Nick Broughton highlights the prevalence of prejudice towards pharma and discusses how it’s time we started to acknowledge it. It was about 2am and I was tacking up Oxford Street in the peculiar manner universally adopted by those who have had one over...

Articles
Medical journal selection: pharma’s real estate search

Medical journal selection: pharma’s real estate search

Ryan McGuire explores the medical journal selection process in order to aid manuscripts in reaching their target audience. Evaluating the medical journal landscape is the first step toward making sure manuscripts find their way to the appropriate home. In fact...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Patients

R&D