Articles
Social pharma faces: James Musick

Social pharma faces: James Musick

Leading social media expert, James Musick, shares his advice on how implementing social media within a company can increase the overall brand awareness. Our social pharma face series brings you many people at the forefront of innovation in digital pharma and this month’s expert is no exception...

Articles
Canada’s patchwork of ‘orphan’ drug policies

Canada’s patchwork of ‘orphan’ drug policies

Ravi Singh explores the unique challenges drug manufacturers face in Canada with their current orphan drug policies and shares his thoughts on what the future looks like. Manufacturers of drugs that treat orphan diseases face unique challenges in Canada. Unlike other countries with orphan drug policies that...

Articles
A guide for international pharmaceutical communications: What do we really mean by brand value? (Part 1)

A guide for international pharmaceutical communications: Wha...

Sunil Ramkali presents some key insights on how to deliver a brand that truly addresses market needs in the pharmaceutical industry. Is developing differentiated brand communications that deliver real world value and drive brand uptake your goal? If so, understanding...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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