Articles
AstraZeneca joins NewDrugs4BadBugs research programme

AstraZeneca joins NewDrugs4BadBugs research programme

Dr John Rex of AstraZeneca discusses the Innovative Medicines Initiative’s NewDrugs4BadBugs programme, which will bring big pharma companies together to share research in the fight against infection. The increasing bacterial resistance to antibiotics is a growing problem and global health issue. Seventy years ago the discovery of antibiotics for the...

Articles
Patient perspectives: Kerri Morrone Sparling

Patient perspectives: Kerri Morrone Sparling

Continuing our patient perspectives series, pharmaphorum talks to Kerri Morrone Sparling about her experience as a patient with diabetes. With all chronic illnesses, psycho-social support is essential, and diabetes is no exception. Aside from the difficulties associated with...

Articles
Time to Evolve! Overview of eyeforpharma’s ‘7th annual e-marketing Europe and mobile 2012’ event

Time to Evolve! Overview of eyeforpharma’s ‘7th annual e-mar...

Ángel González provides an overview of the topics addressed at eyeforpharma’s recent ‘7th annual e-marketing Europe and mobile 2012’ event. Time to evolve - this was the claim used by the organization as the forefront message of this international event.

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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