Articles
Patient perspectives: Regina Holliday

Patient perspectives: Regina Holliday

Our latest patient perspective is that of patients’ rights advocate Regina Holliday on her emotional quest to achieve transparency in patient medical records. Regina Holliday knows firsthand how lack of access to patient medical records can impair patients’ care having watched her husband …

Articles
How to build your brand in women’s health

How to build your brand in women’s health

Kelley Connors shares her top tips on building your brand within women’s health, looking at relationships, awareness and social media. Does your Rx brand meet the challenges of marketing to women today? Given the $21 billion women’s health market...

Articles
The reality of drug prices in Latin America

The reality of drug prices in Latin America

Continuing our emerging markets theme, Valentina Jaramillo discusses rising drug costs in Colombia. Latin America consists of several different countries in which market price drug regulations differ significantly from one to another...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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Oncology

Patients

R&D