Articles
What Are IDEAs Made Of: Execution

What Are IDEAs Made Of: Execution

In order to make better decisions we need to consider many factors all of which are dependent on great execution, as Mike Rea explains. Strategy is the discipline of making better decisions. There 'strategy' is an abstract noun. The strategy that results is...

Articles
The trouble with expert judgment in forecasts

The trouble with expert judgment in forecasts

When it comes to decisions that will determine brand sales we too often opt to use our expert judgment. Given the evidence to support the superiority of forecasting models Gary Johnson asks why they are so frequently ignored. Most pharma “forecasting models” are not actually forecasting models. To work, they require…

Articles
Measuring productive innovation (part I)

Measuring productive innovation (part I)

As innovation is key to the future of pharma, we explore how the ability to bring it to market can be measured across companies in our first video interview.

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

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Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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