Views & Analysis
Improving-medicines-adherence-with-VR

Improving medicines adherence with VR

With medicine adherence still a major problem for pharma and healthcare systems, a collaboration between Cognitant Group and Addenbrooke’s Hospital –supported by grants from UCB and Pfizer

Views & Analysis
loubna-bouarfa-okra-PD

The steps for successful AI

We speak to machine learning expert Loubna Bouarfa about getting life sciences to embrace AI and what makes for a successful use of the technology.

Views & Analysis
Bringing-performance-marketing-into-pharma-1200x675-Feature

Bringing performance marketing into pharma

Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the indu

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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  4. What do midterms mean for Trump's pharma and health agenda?
  5. NICE backs Keytruda/Padcev combo for bladder cancer

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