Bringing performance marketing into pharma

Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the industry currently. He told pharmaphorum how companies can fix this.

Where does nearly every single one of your audiences go when they need information? They Google it.

As Matt Lowe, CEO of performance.io, notes, “this is a universal behaviour for all of your audiences – healthcare professionals, pharmacists, carers, nurses, patients, and payers”.

But Lowe says that for most organisations, their performance and search engine optimisation (SEO) marketing strategy is a “barren desert”.

• Read the full article in pharmaphorum's Deep Dive digital magazine