marketing

Sales & Marketing

The patient recruitment myth: Why finding participants isn’t...

By treating recruitment as a structured funnel, researchers can optimise each step to minimise participant dropout.

News

AbbVie faulted for misleading ad featuring Serena Williams

Pharma giant AbbVie has been taken to task by the FDA for running an ad for one of its migraine drugs, featuring tennis star Serena Williams, which the agency says overstates its efficacy.<

Sales & Marketing

Omnichannel. It’s on every plan, but what’s behind a truly e...

Whether we’re marketing a pharmaceutical brand, diagnostic, device, or medtech product, the need for an omnichannel strategy can’t be ignored.

Sales & Marketing

7 commercial, sales, and marketing predictions for 2023

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs).

News

PM Society Awards - new category for 2023

PM Society Awards 17th March 2023 | JW Marriott Grosvenor House

Sales & Marketing

The evolving role of social media in healthcare

In recent years, social media has evolved into an essential part of pharma operations, for better or worse.

The patient recruitment myth: Why finding participants isn’t...

AbbVie faulted for misleading ad featuring Serena Williams

Omnichannel. It’s on every plan, but what’s behind a truly e...

7 commercial, sales, and marketing predictions for 2023

PM Society Awards - new category for 2023

The evolving role of social media in healthcare

Novartis snaps up PI3Kα breast cancer drug in $3bn deal

Using AI-driven synthetic personas to take your insights fur...

marketing

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