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Performance.io appoints Jason Brown as global chief commerci...

UK-based online marketing agency Performance.io (PIO) has appointed Jason Brown as its global chief commercial officer.

Digital

Research reveals search engine habits of patients and HCPs

Search engines are now arguably the dominant way that both patients and HCPs alike access medical information – so it’s important for pharma to understand exactly what they are searching fo

Views & Analysis

Bringing performance marketing into pharma

Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the indu

Performance.io appoints Jason Brown as global chief commerci...

Research reveals search engine habits of patients and HCPs

Bringing performance marketing into pharma

ASCO: Can Imfinzi bring immunotherapy to ovarian cancer?

Inside the new world of healthcare data

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