Search engines are now arguably the dominant way that both patients and HCPs alike access medical information – so it’s important for pharma to understand exactly what they are searching fo
Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the indu
While immunotherapy has transformed the treatment of many cancers, it has failed to make much of an impact in advanced ovarian cancer, and AstraZeneca is hoping to change