As the pharma market sharpens its online performance competencies the ‘go to’ agency performance-io expands its Global offices and hires Lonneke Feskens to lead Europe:
UK-based performance-io has added to its senior team through two promotions and the appointment of STEM Healthcare CEO Jason McKenna as a non-executive director.
Rob Wood has acquired a large minority stake in performance-io through a multimillion-pound deal that will see him join the specialist online performance marketing agency’s executive board.
London-based health-tech performance marketing agency performance-io has expanded, forming a new creative department and recruiting Amy de la Force as executive creative director.<
Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the indu
GSK's severe asthma therapy Nucala could find a new lease of life as a treatment for chronic obstructive pulmonary disease (COPD) after showing a clear benefit in a phase 3 trial.<