Three ways to transform your results with digital

Consumers today expect a seamless, on-demand digital experience and Artificial Intelligence provides the means to understand the habits and preferences of target markets in detail. But pharma must institute an overarching strategy tailored to individual needs to reap the benefits resulting from true engagement, argues Dr Andrée Bates, founder of Eularis, in pharmaphorum's Deep Dive: Digital magazine. Read her top tips here.