customer experience

Patients

Healthcare: Raising the standards of customer experience thr...

Identifying the difference between customer and patient experiences in healthcare and why they shouldn’t be confused is integral to organisations delivering their services to people.

Digital

Creating a winning playbook for consistent digital product s...

While pharma companies are embracing the transition to digital, and investing significantly in their new products, only 4% of senior executives agree that their digital product launches are

Sales & Marketing

digital life science futuristic laboratory

Life sciences marketing ahead: Unveiling the role of AI-powe...

The life sciences, just like any other industry, has been undergoing a paradigm shift, owing to rising digital adoption in the past few years.

R&D

Connected customer data: a golden opportunity for pharma mar...

Data is transforming life sciences, but many organisations are not using its full potential.

Views & Analysis

Hollywood and the Metaverse’s effect on pharma’s content

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance c

Views & Analysis