“If I had asked people what they wanted, they would have said faster horses.” This quote, often linked to Henry Ford (though its authenticity is debated), has become a go-to argument for in
Identifying the difference between customer and patient experiences in healthcare and why they shouldn’t be confused is integral to organisations delivering their services to people.
While pharma companies are embracing the transition to digital, and investing significantly in their new products, only 4% of senior executives agree that their digital product launches are
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
