customer experience

Views & Analysis

Transforming oncology outcomes through data and digital

The healthcare industry is evolving rapidly, with data and digital technologies transforming everyday communications as we know them.

White Papers

Transform patient experience with intelligent hyper-personal...

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and patient outreach, to prepare for the wave of digitisatio

Partner Content

Partner Content

PRIYSM ID boosts customer service offer with new customer ex...

PRISYM ID BOOSTS CUSTOMER SERVICE OFFER

Sales & Marketing

Pharma sales rep talking to a GP over video conferencing

Experts discuss the field force’s customer-centric future

The ways in which HCPs prefer to engage with pharma has been changing for quite some time, and the digital transformation brought by COVID has dramatically accelerated that.

Views & Analysis

Designing HCP engagement for the next normal

Life sciences companies’ engagement with HCPs has changed significantly in the past 12 months, as the COVID-19 pandemic struck.

Views & Analysis

COVID drives a customer experience shift in life sciences CR...

The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to old ways of working will be left in the dust, acc

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