2021 Outlook: The future for life sciences customer experien...

Research from a large-scale survey of 1000+ senior pharma professionals has highlighted the divide between digitally adept companies and those that have been slow to adopt technologies.

Providing a positive customer experience through pharma cont...

Customers must be given positive, trustworthy, and relevant experiences, says Indegene’s Martin O’Brien.

Customer experience in healthcare - a strategic priority for...

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities.

Engaging with customers in a digital world

As part of our series on customer experience in pharma, in partnership with Indegene, Ipsen’s Paul Murasko explains the many ways digital can enhance the customer journey – so long as t

Customer experience in pharma: Getting the journey right

As part of a series of interviews in partnership with Indegene focusing on the customer experience in pharma, AstraZeneca’s global consumer marketing director Melissa Fellner tells Paul

Designing a global digital patient services platform