customer experience | pharmaphorum

Saturday 7 February 2026

customer experience

Views & Analysis

COVID drives a customer experience shift in life sciences CRM

COVID drives a customer experience shift in life sciences CR...

The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to old ways of working will be left in the dust, acc

Views & Analysis

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2021 Outlook: The future for life sciences customer experien...

Research from a large-scale survey of 1000+ senior pharma professionals has highlighted the divide between digitally adept companies and those that have been slow to adopt technologies.

Views & Analysis

Providing a positive customer experience through pharma content

Providing a positive customer experience through pharma cont...

Customers must be given positive, trustworthy, and relevant experiences, says Indegene’s Martin O’Brien.

White Papers

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Customer experience in healthcare - a strategic priority for...

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities.

Views & Analysis

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Engaging with customers in a digital world

As part of our series on customer experience in pharma, in partnership with Indegene, Ipsen’s Paul Murasko explains the many ways digital can enhance the customer journey – so long as t

Views & Analysis

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Customer experience in pharma: Getting the journey right

As part of a series of interviews in partnership with Indegene focusing on the customer experience in pharma, AstraZeneca’s global consumer marketing director Melissa Fellner tells Paul