digital marketing

Sales & Marketing

Omnideployment concept, female hand holds digital globe and connected networks of men and women

Beyond omnichannel: Why pharma commercialisation must shift ...

We need to step away from the passive, broad concept of omnichannel and adopt a far more active, disciplined framework: omnideployment.

Digital

Digital marketing worked. Now pharma must reorganise around ...

Remember when I said that patients are coming to doctors with formed opinions – if they come to physicians at all?

Events

Partner Content

AI Marketing for Pharma - The time to rise is Now!

Trueblue's event about Digital Marketing & AI Trends

White Papers

Utilising content metrics to improve digital engagement

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content presented needs to stand out in the crowded digital space to garner a

Views & Analysis

What is modular content and why do pharma marketers need it ...

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creati

Views & Analysis

COVID-19 and the digital pharma marketing revolution

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules.