digital marketing

Views & Analysis

3 ways pharma marketers can draw inspiration from digitally-...

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands.

Digital

Marketing for life science companies - drivers of change

Healthcare’s digital revolution has been transformed into a digital evolution over the last decade and, having redefined the way healthcare operates, it continues to refine the provision of

White Papers

Customer experience in healthcare - a strategic priority for...

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities.

Sales & Marketing

Pharma’s roadmap for successful online engagement with HCPs

Healthcare professionals (HCPs) rate websites as their number one source for clinical practice information and mobile technology has cemented this, with half of HCPs accessing such resource

News

Pharma to increase spend on digital marketing - report

A third of pharma companies will be spending more than half of their marketing budget on digital channels over the next three years, according to a new report.

Views & Analysis