digital marketing

Views & Analysis

Collaborative working is key for the NHS and pharma

Both the NHS and pharma recognise the need and the opportunity to collaborate in order to improve patient care and outcomes, and this was a key theme for discussions at the recent HSJ Life

Sales & Marketing

Best Internet Technology concept of global business. Elements of this image furnished by NASA. Businessman connecting his business project, social networking or teamwork organization.

Start-ups and tech giants are the future of pharma marketing

We are living in a revolutionary time of scientific change and innovation in pharma marketing – and the opportunities are tremendous.

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Digital

How to make digital work in medtech

Overview The rise of mobile devices and apps, not to mention the involvement of non-medical technology players, is creating a wave of irrevocable digital change for medtech.

Views & Analysis

Social media concept. Technological abstract background.

Making video do more for pharma brand marketing

Innovations such as interactivity are making video more like the web in terms of delivering heightened results from marketing, including deeper engagement, ISI compliance and audience insights.

Views & Analysis