digital marketing

Views & Analysis
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Collaborative working is key for the NHS and pharma

Both the NHS and pharma recognise the need and the opportunity to collaborate in order to improve patient care and outcomes, and this was a key theme for discussions at the recent HSJ Life

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Digital
medtech webinar
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How to make digital work in medtech

Overview The rise of mobile devices and apps, not to mention the involvement of non-medical technology players, is creating a wave of irrevocable digital change for medtech.

Views & Analysis
Social media concept. Technological abstract background.

Making video do more for pharma brand marketing

Innovations such as interactivity are making video more like the web in terms of delivering heightened results from marketing, including deeper engagement, ISI compliance and audience insights.