Sales & Marketing | Connecting with physicians and patients

News

GLOBE model finalised, with narrowed scope and fewer savings

CMS has finalised a new drug pricing policy for Medicare that has drawn sharp criticism from the pharma industry.

News

Two men charged with infiltrating fake Ozempic into US

Two Indian nationals are facing charges relating to the sale of counterfeit versions of Novo's diabetes treatment Ozempic to distributors in the US.

News

PhRMA hires ex-House Majority Leader Eric Cantor as its CEO

Former Republican lawmaker Eric Cantor has been named as the new CEO of US pharma group PhRMA, replacing long-serving Stephen Ubl.

News

FDA clears first drug for MCT8 deficiency

Sweden's Egetis has won approval in the US for the first-ever treatment for people living with the ultra-rare genetic disease MCT8 deficiency.

Sales & Marketing

Female HCP in her office on phone holding clipboard of patient information

Sponsored

Commercial Evidence: Turning field intelligence into actiona...

Agentic Call Reports help turn field observations into scalable, actionable insights generating Commercial Evidence.

News

Novo joins Lilly in asking FDA for ban on GLP-1 compounding

Novo Nordisk has asked the FDA to stop compounding pharmacies making cheaper versions of its semaglutide-based therapies for obesity and diabetes, saying the drug is too complex to be made

Sales & Marketing

Unlocking impact and growth at times of demerger

Pharma and medtech companies have undergone unprecedented growth through aggressive M&A over the

News

Lilly's Alzheimer's drug gets UK nod, but no NHS funding

The UK medicines regulator approved Eli Lilly's Alzheimer's disease therapy Kisunla today, but the drug is too expensive to be funded by the NHS, according to cost-effectiveness watchdog NI

News

GLOBE model finalised, with narrowed scope and fewer savings

CMS has finalised a new drug pricing policy for Medicare that has drawn sharp criticism from the pharma industry.

News

Two men charged with infiltrating fake Ozempic into US

Two Indian nationals are facing charges relating to the sale of counterfeit versions of Novo's diabetes treatment Ozempic to distributors in the US.

Press Releases

Partner Content

Inizio Launches Intelligent Congress to Turn Event Investmen...

Inizio, the leading global commercialization partner to the health and life sciences industry, today announced the launch of Intelligent Congress

News

Sanofi grabs Chinese rights to Arrowhead rare disease drug

Sanofi has paid $130 million upfront for Chinese rights to an Arrowhead Pharma drug for rare disease familial chylomicronaemia syndrome.

Views & Analysis

Sales & Marketing

Sponsored

Commercial Evidence: Turning field intelligence into actiona...

Agentic Call Reports help turn field observations into scalable, actionable insights generating Commercial Evidence.

Sales & Marketing

The independent pharmacy opportunity pharma marketers are ov...

Pharma marketers often underestimate the value of independent pharmacies.

Deep Dive

Sales & Marketing

Deep Dive: Commercialisation 2024

In this issue, we unpack Ozempic’s rise to superstar status and the risks associated with its off-label use.

Sales & Marketing

Five top tips for developing a communication strategy

Sales & Marketing

Assessing the global applicability of the UK’s ‘Netflix’-sty...

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Sales & Marketing

Sponsored

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

Sales & Marketing

Physicians walking and using tablet devices

Sponsored

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

Sales & Marketing

Sponsored

Health Trends 2025: Reimagining What's Possible

Join the conversation, on Tuesday 28th January @ 10 am ET - 3 pm GMT - 4 pm CET, in our webinar sponsored by Syneos Health, entitled ‘Health Trends 2025: Reimagining What's Possibl

Podcasts

Sales & Marketing

pharmaphorum podcast Episode 268 - Andrea Carta Mantiglia, BonelliErede

BonelliErede on M&A in Europe: Andrea Carta Mantiglia

Andrea Carta Mantiglia, partner and lead of the Healthcare & Life Sciences Focus Team at Italian law firm BonelliErede, discusses M&A in Europe.

Sales & Marketing

pharmaphorum podcast Episode 257, John Holodnak, Occam

A philosophical look at market turn in the Age of AI, with J...

John Holodnak, co-founder of Occam, discusses how AI is beginning to reshape career paths across life sciences.

Sales & Marketing

Sponsored

Pushing through barriers to commercial launch success, with ...

In this sponsored pharmaphorum podcast, Amanjeet Singh Saluja, a Principal at Axtria, discusses the current state of affairs in launch success.

Video

Sales & Marketing

Interview with Craig Ackerman Reuters at Pharma USA 2026

Biotech is back, with Craig Ackerman

In Philadelphia last month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.

Sales & Marketing

Interview at JPM26 with Helen Sabzevari and Greg Skalicky

Rewiring commercialisation to meet the moment, with Helen Sa...

At the Informa Biotech Showcase at JPM2026, EVERSANA President Greg Skalicky and Helen Sabzevari, CEO of Precigen, discuss new commercialisation.

Sales & Marketing

Sponsored

Bridging science and strategy: Medical Affairs at the heart ...

In this sponsored podcast, Cheryl Lubbert and Carolyn Whiting of Reverba discuss a new approach to pharma marketing, omnichannel, and medical affairs.

White Papers

Sales & Marketing

Sponsored

What HCPs Say Pharma Gets Wrong About Survey Research

Most market researchers already know the standard rules: keep surveys concise, write clear questions, and reduce unnecessary respondent burden.

Sales & Marketing

Lumanity white paper - person at top of mountain range

Sponsored

The strategic imperative of Integrated Evidence Generation P...

Integrated Evidence Generation Planning (IEGP) is recognised as a strategic necessity for biopharmaceutical organisations.

Sales & Marketing

Sponsored

5 strategies to retain top talent

The pharma sales industry is in the midst of rapid transformation, fuelled by digital disruption and dynamic market forces.

Event

Media Partner

CPHI Milan Leadership Summit returns for 2026

Senior pharma leaders will tackle resilience, policy, and industry transformation at CPHI Milan

Event

Media Partner

CPHI Milan 2026 showcases new Sustainability Summit

The first-time event will bring delegates together to discuss sustainability challenges

Event

Industry leaders will address topics such as manufacturing transformation and future therapies

Partner Content

Pharmaceutical thought leaders gather at CPHI Milan 2026

Industry leaders will address topics such as manufacturing transformation and future therapies

Debates & Insight

Sponsored

How to optimise pharma’s digital HCP engagement

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if they are to bridge the gap between the value a compan

Sales & Marketing

Sponsored

An integrated CRM saves time, money and drives sales efficie...

Like most pharmaceutical companies, Théa Pharma places the utmost importance on quality customer data – but non-integrated systems were holding the team back.

Debates & Insight

Ensuring delivery of healthcare professional education

Pharma companies always need to know they can get the right information to the right people at the right time.

Partner Content

Event

Media Partner

CPHI Milan Leadership Summit returns for 2026

Senior pharma leaders will tackle resilience, policy, and industry transformation at CPHI Milan

Event

Media Partner

CPHI Milan 2026 showcases new Sustainability Summit

The first-time event will bring delegates together to discuss sustainability challenges

Event

Partner Content

Pharmaceutical thought leaders gather at CPHI Milan 2026

Industry leaders will address topics such as manufacturing transformation and future therapies

GLOBE model finalised, with narrowed scope and fewer savings

Two men charged with infiltrating fake Ozempic into US

PhRMA hires ex-House Majority Leader Eric Cantor as its CEO

FDA clears first drug for MCT8 deficiency

Commercial Evidence: Turning field intelligence into actiona...

Novo joins Lilly in asking FDA for ban on GLP-1 compounding

Unlocking impact and growth at times of demerger

Lilly's Alzheimer's drug gets UK nod, but no NHS funding

GLOBE model finalised, with narrowed scope and fewer savings

Two men charged with infiltrating fake Ozempic into US

Inizio Launches Intelligent Congress to Turn Event Investmen...

Sanofi grabs Chinese rights to Arrowhead rare disease drug

Commercial Evidence: Turning field intelligence into actiona...

The independent pharmacy opportunity pharma marketers are ov...

Deep Dive: Commercialisation 2024

Five top tips for developing a communication strategy

Assessing the global applicability of the UK’s ‘Netflix’-sty...

Using AI-driven synthetic personas to take your insights fur...

How to meet your physicians where they are online

Health Trends 2025: Reimagining What's Possible

BonelliErede on M&A in Europe: Andrea Carta Mantiglia

A philosophical look at market turn in the Age of AI, with J...

Pushing through barriers to commercial launch success, with ...

Biotech is back, with Craig Ackerman

Rewiring commercialisation to meet the moment, with Helen Sa...

Bridging science and strategy: Medical Affairs at the heart ...

What HCPs Say Pharma Gets Wrong About Survey Research

The strategic imperative of Integrated Evidence Generation P...

5 strategies to retain top talent

CPHI Milan Leadership Summit returns for 2026

CPHI Milan 2026 showcases new Sustainability Summit

Pharmaceutical thought leaders gather at CPHI Milan 2026

How to optimise pharma’s digital HCP engagement

An integrated CRM saves time, money and drives sales efficie...

Ensuring delivery of healthcare professional education

CPHI Milan Leadership Summit returns for 2026

CPHI Milan 2026 showcases new Sustainability Summit

Pharmaceutical thought leaders gather at CPHI Milan 2026

Dr Michael Bauer on Quantro’s mission to drug the “undruggab...

Discover a new era of healthcare panel engagement: Grounded ...

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