Articles
Finding the right path: the evolving relationship between small biotech and big pharma

Finding the right path: the evolving relationship between sm...

Scott Vogelsberg explores the biotech space and the changing nature of the relationship between pharma and biotech. As the pharmaceutical industry has struggled to address barren pipelines, the patent cliff, regulatory issues and the challenging economic climate, many organizations have...

Articles
Overcoming the political hurdles to deliver on the promise of personalised medicine

Overcoming the political hurdles to deliver on the promise o...

In the UK we’re deemed “completely unprepared” to deliver personalised, genome-based medical care. What’s holding us back? Rob Walton explores... An interesting story on personalised medicine appeared in the UK press last month. In an interview with Mark Henderson...

Articles
The latest hype, or a real opportunity: is mobile the new great hope for pharma?

The latest hype, or a real opportunity: is mobile the new gr...

Michael Thomas and Jonathan Anscombe question whether it’s time that pharma fully embraced the technology of mobile health. The problems faced by healthcare systems around the world are well known. For a start they are bankrupting America. Of the $3.5 trillion budget...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Market Access
Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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