Views & Analysis | Perspectives on pharma industry issues

Digital

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Sponsored

The hardest part of becoming an AI-first company: It’s not t...

Axtria president and CEO Jaswinder Chadha on the culture and governance decisions behind his company’s AI transformation.

R&D

A certificate of analysis should be evidence, not a sales do...

Regulators weighing peptide bulk substances can ask whether today's documentation rules fit the risks of this supply chain.

R&D

From phase 1 to phase 3: Scaling radiopharmaceutical trials

Success in radiopharmaceutical development depends on creating and maintaining an integrated, scalable system.

Patients

pharmaphorum podcast Episode 285, Donna Cryer, CryerHealth, LLC

Patients not just at the table, but creating their own: In c...

Donna Cryer, founding partner and Chief Patient Officer of CryerHealth, LLC discusses why is patient inclusion is not the same as patient leadership.

R&D

Gravity is an experimental variable pharma has rarely been a...

Microgravity should not be a destination for pharmaceutical R&D, but another experimental environment.

Articles

Collaboration is key to success for Doctors.net.uk

The success of Doctors.net.uk is unquestionable, but it is owed, in part, to successful collaboration with pharma, as Dr Tim Ringrose explains. Digital channels are well established among the medical community and research shows that doctors are increasingly turning to them for...

Articles

Steps to take for higher forecasting accuracy

Andree Bates offers her top tips on improving your forecasting accuracy. Much of marketing is based on setting expectations (forecasts) and meeting these (sales achieved). Taking that a step further, the...

Articles

Social pharma faces: Len Starnes

As our social pharma faces series continues, we catch up with Len Starnes who offers his wealth of experience on working on successful digital projects within pharma. Len Starnes has worked in the digital space for 17 years and has been involved in successful digital projects since the dawn of digital. A well-known face …

Sales & Marketing

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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Sales & Marketing

Benefits of marketing with AI tools, upward trajectory graph

Ending rational disengagement: Bridging the strategy-reality...

Organisations must secure strategic buy-in, embed platforms in existing workflows, and provide reps with actionable physician-ready hypotheses.

Digital

Sponsored

The hardest part of becoming an AI-first company: It’s not t...

Axtria president and CEO Jaswinder Chadha on the culture and governance decisions behind his company’s AI transformation.

Digital

Sponsored

Antiviral development in the age of AI: From pre-IND to earl...

hVIVO experts discuss how advancements in AI and machine learning are pushing industry beyond the bounds of a traditional "one virus, one drug" model.