Articles
Patent filings and maintenance cost money

Patent filings and maintenance cost money

Taffy Williams gives us a lesson on the filing and maintenance of patents. Name brand pharmaceuticals are created and proprietary to the inventing company for the life time of any patents covering the products. Generic drugs began to...

Articles
Tunnah’s musings: why the drug industry is finished

Tunnah’s musings: why the drug industry is finished

In his latest musings Paul Tunnah thinks it’s time to draw a line under the drug industry, as it’s clearly got no future in the management of disease and delivery of health. Last week I was surprised and, I have to admit, a little flattered to discover that I was the number one #pharmasuperfan, as determined by Silja Chouquet in…

Articles
Pharma and Facebook’s face off: why does the industry want to be on Facebook?

Pharma and Facebook’s face off: why does the industry want t...

Darshan Kulkarni questions why the industry is so keen to be on Facebook and how explores how pharma can remain active on Facebook despite regulatory hurdles. Facebook has 750 million active users. 50% of those active users log onto Facebook everyday. The average user has 130 friends. Individuals spend over...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Market Access
Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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