Articles
Can increased transparency lead to trust in the industry?

Can increased transparency lead to trust in the industry?

pharmaphorum reports on the recent Strategic MedComms Forum 2011 to find out steps we can take to increase transparency and trust in the industry. Trust in the pharmaceutical industry in clearly lacking. Given that trust in pharma contributes hugely to public health, this is a...

Articles
Pharma gets social: GlaxoSmithKline embraces facebook engagement

Pharma gets social: GlaxoSmithKline embraces facebook engage...

In the first of a new series looking at pharma’s involvement in social media Daniel Ghinn discusses GSK’s involvement with facebook. Amongst professionals in pharmaceutical companies there are mixed feelings about social media, and opinions differ as to whether it is…

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