Articles
Don’t you know there’s a squeeze on?!

Don’t you know there’s a squeeze on?!

How can medical education agencies attract talented staff and differentiate themselves to their client? The answer is in investment in people, as Chris Stevenson explains. Over the last couple of months, two themes have emerged in my conversations with people in the medical education enterprise. Firstly, the apparently increasing …

Articles
Ethical reflections: how to solve a problem like… ghostwriting

Ethical reflections: how to solve a problem like… ghostwriti...

Claire Nicholson continues to ethically reflect in her monthly series and this time approaches the topic of ghostwriting. The topic of ghostwriting in the medical / scientific sphere is not new – it has been written about widely in both the medical literature and in...

Articles
Rare is different: patients and caregivers are key drivers of diagnosis and treatment in rare diseases

Rare is different: patients and caregivers are key drivers o...

In part three of the ‘Rare is different’ series, Katie Mihelich shares some powerful experiences of rare disease patients and caregivers, and explains why it’s important for pharma marketers to acknowledge their elevated level of empowerment. Fifty percent of rare disease patients are children and 80 percent of rare disease patients are diagnosed during...

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