Articles
Physician perspectives: Mike Sevilla

Physician perspectives: Mike Sevilla

Kicking off our new physician series, family physician Mike Sevilla who acts as a social media ambassador to the Family Medicine Physician community shares his thoughts on how beneficial social media is to him and how other physicians can become engaged. Mike Sevilla, a family physician, was formerly known as doctor anonymous and currently blogs at the site ‘Family medicine rocks’. Through his blogs...

Articles
Pharma vs. physician: how data can relieve the headache (part 1)

Pharma vs. physician: how data can relieve the headache (par...

In part one of a two-part article Kabir Shahani teaches how the right data can be used to gain a better insight into your target audience and achieve a competitive advantage. As a founder of a healthcare software company, I hear leaders across the healthcare industry – from creative services companies to pharma executives…

Articles
The EU generics market: a Greek perspective

The EU generics market: a Greek perspective

Rebecca Aris speaks with the head of the R&D department for generic product development at Genepharm for his insights into the current trends in the EU generics market. Ahead of his speaking engagement at the Generics & Biosimilars summit 2012, Deepak shares his insights...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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