Articles
The pharma summit 2012 – finding new directions

The pharma summit 2012 – finding new directions

Rebecca Aris gives an overview of the topics discussed at the recent Economist conference ‘The pharma summit 2012 – finding new directions’. R&D costs are increasing facing pharma with, according to the media, a ‘perfect storm’ resulting in a need to find a new direction for...

Articles
The Indian pharmaceutical industry: a time of growth and change (part 2)

The Indian pharmaceutical industry: a time of growth and cha...

In the second part of his two-part interview Tapan Ray offers insights into the adoption of social media by Indian pharma. Concluding his thoughts on Indian pharma, Tapan Ray shares his views on social media adoption by the industry and what he thinks the future of...

Articles
The future of healthcare: a German payer's perspective

The future of healthcare: a German payer's perspective

We hear from German payer Cornelius Erbe on how best to demonstrate value to payers and what the future of German healthcare looks like. With the emergence of payers there has been a shift in the customer landscape within the pharmaceutical industry. Coupled with this...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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