Views & Analysis | Perspectives on pharma industry issues

Digital

Abstract AI concept, turquoise hexagonals on dark background

Sponsored

The hardest part of becoming an AI-first company: It’s not t...

Axtria president and CEO Jaswinder Chadha on the culture and governance decisions behind his company’s AI transformation.

R&D

A certificate of analysis should be evidence, not a sales do...

Regulators weighing peptide bulk substances can ask whether today's documentation rules fit the risks of this supply chain.

R&D

From phase 1 to phase 3: Scaling radiopharmaceutical trials

Success in radiopharmaceutical development depends on creating and maintaining an integrated, scalable system.

Patients

pharmaphorum podcast Episode 285, Donna Cryer, CryerHealth, LLC

Patients not just at the table, but creating their own: In c...

Donna Cryer, founding partner and Chief Patient Officer of CryerHealth, LLC discusses why is patient inclusion is not the same as patient leadership.

R&D

Gravity is an experimental variable pharma has rarely been a...

Microgravity should not be a destination for pharmaceutical R&D, but another experimental environment.

Articles

Greek NHS: the battle continues to rage

Ioannis Ofakoglou explores the Greek healthcare system and the rising reluctance to prescribe generics despite the economic benefits. Governments in developed and developing countries are pushing for greater use of generic drugs, aiming to curb pharmaceutical expenditure in...

Articles

Pharma gets social: pharma lessons in social media and clini...

Daniel Ghinn explores what we have learnt to date in how social media can support clinical trials activity. The use of social media in supporting medical research is rapidly moving from experimental pilots to informed strategies. Indeed, an increasing number of...

Articles

Executive perspectives: Stephen Whitehead

Continuing our series of Executive Perspectives, Paul Tunnah speaks to the Chief Exec of the UK’s major pharma industry association, the ABPI, for his views on where we are heading. Following the launch of a new series earlier this year looking at perspectives from those leading organisations and companies, pharmaphorum managed to catch up with…

Sales & Marketing

Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Sales & Marketing

Benefits of marketing with AI tools, upward trajectory graph

Ending rational disengagement: Bridging the strategy-reality...

Organisations must secure strategic buy-in, embed platforms in existing workflows, and provide reps with actionable physician-ready hypotheses.

Digital

Sponsored

The hardest part of becoming an AI-first company: It’s not t...

Axtria president and CEO Jaswinder Chadha on the culture and governance decisions behind his company’s AI transformation.

Digital

Sponsored

Antiviral development in the age of AI: From pre-IND to earl...

hVIVO experts discuss how advancements in AI and machine learning are pushing industry beyond the bounds of a traditional "one virus, one drug" model.