Articles
A beginner’s guide to digital pharma: part 15 – implementation

A beginner’s guide to digital pharma: part 15 – implementati...

All this digital strategy is all well and good but how do you actually know it’s working when you put it into practice? Our penultimate beginner’s guide to digital pharma takes a look. Well, we’ve covered a whole range of areas from websites, social media into online marketing and right through to using mobile phones for digital initiatives…

Articles
Best practices in achieving sales force effectiveness

Best practices in achieving sales force effectiveness

We spoke with Mohamed Khater of Bayer HealthCare on sales force effectiveness and the implementation of a customer-centric approach. Pharma and biotech companies are adjusting their sales force model in line with changing customer behaviour and a highly...

Articles
Editor’s voice: March – introducing some new themes

Editor’s voice: March – introducing some new themes

Rebecca Aris provides her monthly update on content highlights, new things to come and some rather interesting new developments over at pharmaphorum towers. This month you will no doubt have noticed the little window popping up on the site inviting you to take part in a short survey. Don’t worry – it is not...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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Oncology

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