Articles
Planning a chart-topping mobile pharma project

Planning a chart-topping mobile pharma project

Following our mobile health theme, Michael Ashworth shares his top tips to planning and building a successful mobile pharma project. Building mobile apps and websites is often at the very top of pharma company marketing to-do lists...

Articles
Has the push for transparency gone too far? (Part 2)

Has the push for transparency gone too far? (Part 2)

Darshan Kulkarni continues his look into the Sunshine Act questioning whether our quest for transparency has gone too far. Without the appropriate connotations as to why these payments were made, the Sunshine Act seems to cast physicians in a bad light...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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Oncology

Patients

R&D