Articles
The Internet, emerging data analytics and patient-reported outcomes: a new approach to pharmaceutical research and development

The Internet, emerging data analytics and patient-reported o...

Carol Hills and Stephen Doogan address emerging data analytics and how they can help pharma to unleash real-world patient data. Throughout the process of drug development and commercialisation, pharmaceutical companies use a variety of information sources to...

Articles
Physician perspectives: Dr Kevin Pho

Physician perspectives: Dr Kevin Pho

We speak with Kevin Pho on social media use from the perspective of a physician. Our latest ‘Physician perspective’ is that of Dr Kevin Pho, blogger at KevinMD.com. A leading physician voice and advocate of...

Articles
Superhero Me! Winner of the eyeforpharma Mobile Health Competition 2012

Superhero Me! Winner of the eyeforpharma Mobile Health Compe...

Rebecca Aris interviews Marianne Lynch and Dimuthu Jayawardana about their winning concept for a mobile app to help teenage cancer patients. Smartphones and mobile devices have huge potential in terms of capability, but are often under-exploited. Through the increasing uptake of...

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