Articles
DUTOPROL: a unique approach

DUTOPROL: a unique approach

Darshan Kulkarni offers his opinion of DUTOPROL and discusses AstraZeneca’s approach in eliminating the need for pharmacy with this product. I am in favor of companies looking at new and non-traditional ways of putting their product forward. AstraZeneca launched...

Articles
India – established or emerging market?

India – established or emerging market?

Is India an emerging or a more established market? Salil Kallianpur explores. During his visit to India in late 2010, US President Barack Obama surprised many when he remarked to the Indian Parliament that he...

Articles
Perspectives on gamification

Perspectives on gamification

John Pugh shares his thoughts on the impact of gamification in healthcare and the potential of Boehringer Ingelheim’s upcoming pharma game, Syrum, in his conversation here with Alex Butler. Games are a powerful tool, they can be used to solve complex problems and to bring people together. Farmville clearly demonstrates …

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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