Articles
The sun (finally) shines upon SXSWh

The sun (finally) shines upon SXSWh

In part one of a two-part article, Joe Doyle reports from the health sessions at South by Southwest. The first three days of South by Southwest ("South By") were a whirlwind of education, elbow-rubbing, detailing and parties. But until...

Articles
Price decay after loss of brand exclusivity (patent expiry) and generic launch

Price decay after loss of brand exclusivity (patent expiry) ...

In the first themed article in our Market Access focus month, Charles Joynson discusses the price decline seen with patent expiration and the launch of generics. There comes a point in the life of every brand when exclusivity will be lost and generics will begin to compete for market share. However this...

Articles
A shift is in the air at SXSWh

A shift is in the air at SXSWh

Continuing his lively overview of SXSW, Joe shares his views on the final health sessions of the event. The streets filled up with skinny jeans and there were fewer plaid shirts as SXSW Interactive began making way for the world-famous...

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