Articles
Mobile health is app-le of pharma’s eye

Mobile health is app-le of pharma’s eye

In our mHealth focus month, Nicole May takes a look at the expanding mobile health market in the US and the opportunities in this area for pharma, such as smartphone apps and gamification.

Articles
When health outcomes assumptions meet real patients

When health outcomes assumptions meet real patients

As the pharma industry reviews data presented at the latest ISPOR meeting in New Orleans, the Kantar Health Health Outcomes group reveals some interesting research that suggests self-reported p

Sales & Marketing

Sales & Marketing
HCPs, DOLs
Sponsored

Local voices, global reach

Digital Opinion Leaders with regional followings are shaping prescribing behaviour in ways that international Key Opinion Leaders are not.

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D