Sales & Marketing
Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Views & Analysis
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Digital tools: redesigning healthcare

Karen Lightning-Jones, Integrated Franchise Leader at Roche Pipeline, speaks to pharmaphorum’s Linda Banks in Deep Dive: Digital II about how the company is applying data management and digital tools in the real world, and advancing genomic testing to improve treatment and outcomes in cancer.

Sales & Marketing

Sales & Marketing
Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

Market Access

Newsletters and Deep Dive
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Oncology

Patients

R&D