Articles
Bridging the gap

Bridging the gap

As joint working and cooperation move to replace push selling by pharma, Alan Naismith draws a tongue in cheek comparison with crumbling bridges and challenges the industry to engage more quickly in such initiatives. After the devastating floods in Cumbria in November an analogy about bridges may seem a little tasteless, but it is very apt. The bridge I refer to is the one formed by...

Articles
Joint working with the NHS: sleeping with the enemy?

Joint working with the NHS: sleeping with the enemy?

Dr. Paul Stuart-Kregor discusses the topic of joint working in the UK and takes a look at some of the challenges the commercial industry must overcome to embrace it. Much has been made of the changing nature of pharma’s customer base. No longer is the GP king or queen in the UK. Rather their medical practice is...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

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Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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