Articles
How to create enough noise...with fewer reps

How to create enough noise...with fewer reps

As brand leaders face greater demands but possess less resources, Kristiaan Van Woensel asks how share of noise can be maintained in an age of sales force downsizing. As a communication consultant I come across the same situation over and over again these days. One message is consistent whether...

Articles
A penny for your thoughts - how much value does an idea have today?

A penny for your thoughts - how much value does an idea have...

As investors start 2010 in a nervous mood, David Grainger assesses how you can value novel ideas in the pharma and biotech industry. I remember very well a meeting in the mid 1990s when a venture capital partner told me that “a good idea is worth a million”…

Articles
What Are IDEAs Made Of: Emotions

What Are IDEAs Made Of: Emotions

In this week’s WAIMO Mike Rea is getting all emotional and questioning the value of how drugs make customers “feel” in the world of pharma. To the annoyance of many, no pharmaceutical product has ever had an 'emotional' positioning*. They may have had, indeed should have had, some emotional component...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

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Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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