Articles
Does DTC marketing have a future?

Does DTC marketing have a future?

Following the piece last week asking whether pharma needs some new skills, Richard Meyer asks whether even DTC marketing is getting it right in today’s world. I want to believe in America's pharmaceutical companies. I want to believe that people in...

Articles
The harmony of a triad: data – information – knowledge

The harmony of a triad: data – information – knowledge

In the first part of a (surprisingly!) three part series, Hanno Wolfram looks at the power of threes in his exploration of triads in the world of business. In music, the harmony of triads is an important element to improve the quality of a piece, improving our sense of well-being and...

Articles
Will pharma thrive on FMCG talent?

Will pharma thrive on FMCG talent?

Pharma has traditionally been quite insular when it comes to recruiting, but John Hosken looks at whether new challenges require new skills from outside the industry. Skills requirements in the pharma industry never stand still for long, but the pressures of patent expiries and revenues from blockbusters...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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