Articles
The harmony of a triad: objective – strategy – action

The harmony of a triad: objective – strategy – action

In the second part of his triads trilogy, Hanno Wolfram asks whether pharma has true alignment from objectives, through strategy and into its actions. In music, the harmony of triads is an important element to improve the quality of a piece, improving our sense of well-being and positive emotional state...

Articles
Pharmacy in the future – where does industry fit in?

Pharmacy in the future – where does industry fit in?

Pharmacy is central to the delivery of healthcare, so Stephen Foster explores how it is adapting and where the pharma industry could form closer bonds. Pharmacy in the UK is going through a period of significant change at the present time - indeed, Jeremy Holmes, the Chief Executive...

Articles
What Are IDEAs Made Of: Phase III

What Are IDEAs Made Of: Phase III

Well, you asked for more R&D articles, so this week Mike Rea turns his thoughts to phase III trials and what might be going wrong. Patient: "I've just gone into phase III! What are my chances of coming through alive?" Doctor: "Well the prognosis is not good - about 20%"

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

Newsletters and Deep Dive
digital magazine

Oncology

more

Patients

more

R&D

more