Articles
What Are IDEAs Made Of: Thinking ahead

What Are IDEAs Made Of: Thinking ahead

Does it feel like you never have enough time to properly plan ahead with drug development? In this week’s WAIMO Mike Rea suspects you’re not the only one. Here's a challenge: Imagine loading a container ship setting sail from the US to Europe, and...

Articles
Rethinking patient noncompliance (Part 1)

Rethinking patient noncompliance (Part 1)

In the first of a two part piece, Allan Showalter looks at the challenges of patient noncompliance and the cost to the pharma industry. Recognized as a problem since the beginnings of medicine, patient noncompliance has been and continues to be a healthcare catastrophe...

Articles
The harmony of a triad: assessment – diagnosis – therapy

The harmony of a triad: assessment – diagnosis – therapy

In the third and final part of his triads series, Hanno Wolfram explores whether pharma can learn from medical diagnosis when addressing key business issues. In music, the harmony of triads is an important element to improve the quality of a piece...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

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Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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