Articles
The future of the pharmaceutical industry

The future of the pharmaceutical industry

The credit crunch has increased cost pressures on the pharmaceutical industry, Capgemini suggests that part of its response could be to open up a dialogue about the wider healthcare agenda. These have been dark days for the global economy, and the short-term prospects for the...

Articles
What is key account management (Part 1)?

What is key account management (Part 1)?

In the first part of a two part article, Hanno Wolfram explores the term ‘key account management’ and asks whether we really understand what it means. Once you search in Google for “key account management” the number of hits is about 197 million...

Articles
The changing social media landscape in healthcare

The changing social media landscape in healthcare

In an effort to understand where social media is going in pharma, Michelle Kelly provides some highlights from recent market research across the healthcare space. I recently came back from ExL Pharma’s Digital Pharma Europe meeting and ‘unconference’ in...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

Newsletters and Deep Dive
digital magazine

Oncology

more

Patients

more

R&D

more