Articles
Scoring digital marketing in pharma

Scoring digital marketing in pharma

As pharma seeks to measure its digital marketing efforts, Sean Johnson outlines the concept of a “Digital IQ” and explores how to assess your brand’s social media success. Being a pharmaceutical brand manager these days is not easy. The pure nature of the industry is risky...

Articles
Point of care testing in clinical trials

Point of care testing in clinical trials

As Point Of Care testing becomes integrated into more clinical trials, three expert Biomedical Scientists explore where, how and why it should be used by pharma. Point Of Care (POC) testing is diagnostic testing performed promptly and conveniently in the vicinity of the patient...

Articles
Learnings over the rainbow from an online patient site

Learnings over the rainbow from an online patient site

As pharma seeks to engage with providers and patients through social media, Jeanne Barnett shows there is no place like the home of e-Patients from which to learn. CysticFibrosis.com is an “e-Patient Social Health Community” that has, I am proud to say, been…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

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  5. US gives $99m for Ebola jab project, as cases spread in Africa

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