Articles
What Are IDEAs Made Of: Workshop roles

What Are IDEAs Made Of: Workshop roles

In this week’s WAIMO, Mike Rea explores the concept of the Idea Killer, the single most deadly destroyer of innovation and creativity. When pushed, most of us believe that we're better-than-average idea evaluators. However, when pushed further...

Articles
Selling to pharma: a view from the service sector

Selling to pharma: a view from the service sector

As pharma now engages multiple customer groups with varying needs, Jon Heeks asks whether industry execs might find the service sector to be a more familiar place. It is likely that many managers in the pharmaceutical industry have thought about the possibility of a pursuing a career with...

Articles
The top model in pharma

The top model in pharma

In the first of two articles, Chris Rose speculates that amidst a flurry of radical new business models perhaps pharma just needs to look outside for some simple answers. As Tyra selects the latest size 6 model to take the American fashion scene by storm, pharma executives are struggling to identify...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

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Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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