Articles
Two appeal boards

Two appeal boards

Steve Gray addresses upcoming changes in the structure of the PMCPA and the Appeal Board. How will these changes affect decision making in both parties? As we look ahead to the 2011 Code, which goes live in January, most of the focus is understandably on the changes that will be made to...

Articles
Creativity. Who needs it?

Creativity. Who needs it?

In a world of increasing marketing exposure, Trevor Chapman discusses the importance of creativity in effective communications. Are agencies that bang on about ‘creativity’ more concerned about winning awards than shifting product? Surely a clearly stated...

Articles
The BIA sees a bright future for UK bioscience

The BIA sees a bright future for UK bioscience

Continuing our series of speaking to key people shaping pharma, we caught up with the new Chief Exec of the BIA, Nigel Gaymond, to hear his perspective. Nothing sums up the nature of the life sciences industry better than the notion of risk and reward. The risks involved in developing...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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