Articles
Medcomms Forum 2010: Communicating the future

Medcomms Forum 2010: Communicating the future

As the role of medical communications evolves, Paul Tunnah reports on the Medcomms Forum event that precipitated some good discussion of the issues. This is the second article I’ve posted on my own website recently so apologies for being a little self-indulgent. No, we’re not running short...

Articles
What Are IDEAs Made Of: Bad IDEAs

What Are IDEAs Made Of: Bad IDEAs

This week Mike Rea discusses how a good idea evolves, a process which actually involves staring inside the box before venturing outside. Great ideas come from structured ideation. ‘Structured ideation’ may sound like an oxymoron, like ‘educational television’ or...

Articles
DigiPharm 2010: So why does digital matter anyway?

DigiPharm 2010: So why does digital matter anyway?

After spending a day at the DigiPharm Europe event, Paul Tunnah outlines why even those who are digital averse need to start listening to its key findings. It’s easy to assume when reporting on an event such as DigiPharm that your audience is fairly digital media savvy...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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