Articles
What Are IDEAs Made Of: The Label

What Are IDEAs Made Of: The Label

The success of a product launch depends heavily on the label. Mike Rea questions whether they receive sufficient attention and whether they are discussed and evaluated early enough? Without a label, there is nothing. In the US, and many parts of the EU, for example, if it isn't in the label, you can't say it. If your differentiation isn't...

Articles
Harmonisation challenges in HTA across Europe

Harmonisation challenges in HTA across Europe

Europe faces significant hurdles in order to achieve harmony in HTA. Kim Price discusses this and other highlights from the ISPOR congress in Prague. This year the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) celebrates its 15th anniversary. The objective of…

Articles
Compliance is no longer an option

Compliance is no longer an option

As pharma faces increasing scrutiny on its promotional practices, Paul Tunnah reviews what the Cegedim Relationship Management survey learned about compliance. The Irish 18th century politician Edmund Burke is often attributed with the famous quote stating that “the only thing necessary for the triumph of...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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