Articles
Untapping the potential of social media for pharma

Untapping the potential of social media for pharma

The barriers surrounding social media in pharma are much discussed and debated. Glenn Byrd shares his thoughts on how we can untap its potential. The healthcare industry is discovering the opportunities that social media can offer, such as increased patient-physician interaction and...

Articles
Pharma-nutrition: a new treatment paradigm?

Pharma-nutrition: a new treatment paradigm?

Could patients benefit from good nutrition as much as the right drugs? Professor Johan Garssen tells pharmaphorum why medical nutrition is on the way up. Way back in the early days of the pharmaceutical industry, the first medicines were derived from well-known food supplements or...

Articles
The challenge of successful market access

The challenge of successful market access

In an evolving environment securing market access presents ever increasing challenges. Mark Holliday highlights here the company-wide changes and specific skills that are required. What must pharmaceutical companies do to get products to market in a fast changing, increasingly demanding environment…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Editor's Picks

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  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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