Articles
The role of hospitals in community based healthcare

The role of hospitals in community based healthcare

As the UK healthcare system verges on radical overhaul, pharmaphorum hears what the head of one of the key NHS Foundation Trusts sees for the future. Financial pressures owing to the current global economic climate spell out change for the way healthcare operates in many countries …

Articles
Changing the mobile health market

Changing the mobile health market

Smartphones are gaining increasing popularity within all industries and healthcare is no exception. Robert Kuersten discusses a recent report on the technological advances that have allowed smartphones to penetrate the healthcare industry. That the iPhone is a success story is hardly news. Last quarter Apple announced its all-time record turnover – a whopping...

Articles
Will the mobile replace the detail aid?

Will the mobile replace the detail aid?

With an increase in smartphone use being seen in the healthcare industry, Daniel Ghinn questions how long it will be until detail aid is replaced. Amongst the emerging channels that are changing healthcare engagement today, mobile devices look set to play a defining role in…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

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Editor's Picks

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  5. US gives $99m for Ebola jab project, as cases spread in Africa

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