Articles
An Executive Intelligence protocol: (part I)

An Executive Intelligence protocol: (part I)

In the first of their two-part series Caroline Dawe and Sue Wright explore the concept of the Executive Intelligence protocol and the Management Cycle. Executive intelligence (EI) is a collective noun used to describe the various concepts of intelligence important to the functions of management. These are...

Articles
Joint working: Three legs are better than one

Joint working: Three legs are better than one

After attending the PM Society event on NHS and pharma partnerships, Paul Tunnah wonders what’s missing from the joint working equation. The UK PM Society has been taking a keen interest in the topic of “joint working” recently, recognising that the landscape for those...

Articles
Corporate compliance – time to shape up in Europe

Corporate compliance – time to shape up in Europe

Paul Tunnah speaks with Guillaume Roussel on the impact to pharma of increased scrutiny over promotional spend in Europe, as a new age of compliance dawns. A tightening of regulations over the next few years will result in increased transparency in pharma...

Sales & Marketing

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Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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