Articles
How to get more value out of the products you already have

How to get more value out of the products you already have

Despite many new products coming to market to replace patent expired products the lost revenue isn't necessarily being replaced. Andree Bates questions how we can get more value out of our existing products. Many large brands have already undergone patent expiry or are about to undergo such a change. This includes: Lipitor, Plavix, Seretide, Seroquel...

Articles
What Are IDEAs Made Of: Templates

What Are IDEAs Made Of: Templates

Templates promise to standardise and produce a consistent level of quality. They may give the illusion of competency, as Mike Rea explains, but what is the point if we're lacking what really matters? Many people have completed a paint-by-numbers exercise, and none of those people considered their output as art… You follow the rules, paint blue where...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

Newsletters and Deep Dive
digital magazine

Oncology

more

Patients

more

R&D

more